Is your website optimised for use on mobile devices? If the answer is no, then you’re more than likely going to see a drop in the number of hits you receive from Google search results.
Why? Google recently announced that from April 21st 2015 they will be taking “mobile friendliness” into account when ranking sites for their mobile search results. Here’s what they said…
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
What does this mean for your website? It means that when people search Google using a mobile device, Google will give preference to websites that are optimised for use on that type of device. It won’t have an impact on desktop search results, so even if you’re not mobile friendly, you shouldn’t see a change in ranking when using desktop computers. However, you should bear in mind that as much as half (or maybe more) of your search traffic will come from mobile devices.
How do I know if my website is mobile friendly? Google have created a handy little tool for determining if a website is mobile friendly or not, you can find it here.
So remember, if you’re looking to get the best results from search engines, you really have to make sure your site is mobile friendly.
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