Website traffic and sales can be very difficult to come by, so you’d better make sure your giving yourself as much of a ‘competitive advantage’ as you possible can. In this article, I’ll highlight a few very useful and very free tools you can use to make sure your website works as hard as you do. From tracking the number of visitors you get, to seeing what search words they used and even seeing where they actually look and click on your page, this combination of tools will give you a greater insight than ever before on your website and its users.